Sprite Spice Club
THE ASK:
Gen Z love eating spicy food, and Sprite loves cooling tastebuds when they get too hot. So, they wanted a platform that celebrated that connection and helped people push their limits.
THE IDEA:
Sprite Spice Club is the Nike-style training program for spice lovers. Through social, OOH and activations it gets them eating spicier. Living spicier. Being spicier.
Meet the Spice Coach.
We also created a digital coach to help people on their spice journey across social. Animated, with his own AI voice, he’s the can in your corner helping you level up your spice game.
