Samsung S25

THE ASK:

Small and medium business leaders constantly juggle tasks, wear multiple hats and sacrifice presence because of their busy schedules. Luckily, Galaxy AI and Gemini can help them reclaim their focus. 

THE IDEA: 

We wanted to get under the skin of our audience. So, to demonstrate how overwhelming it can feel to lead a business, our films show leaders having their own internal thoughts repeated back to them at crucial moments.

DIRECTOR: Stephen Pipe

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