THE ASK:

Sprite partnered with Tinder to unite singles over a common love… Spicy food and Sprite. So on Valentine's Day, they wanted to do something extra special to make sure Gen Z weren’t flying solo.

THE IDEA: 

To stand out on dating sites, good photos are crucial, so we invited Gen Z to grab some spicy wings, a limited-edition Sprite, and take a spicy picture in the Thirst Trap Machine for their Tinder profile.